The Sphere
During the 2025 Las Vegas Grand Prix, Salesforce showcased its F1 partnership through a featured 60-second animation on The Sphere.
I joined the project as the Lead Concept Artist, focusing on how to translate the brand’s identity onto such a unique scale. My goal was to explore various creative directions that prioritized fan engagement and visual impact.
The final production—including the 3D and visual effects work—was brought to life by the talented Jack Kim and SkyEdge Studios. You can see the results in the final render and drone captures below.
A few of the many concepts I helped come. up with for this campaign.
DF 2025 Campus Map
Storyboards
Concepts for opening animation of Salesforce Today animation.
Concepts for animations to accompany customer films at Dreamforce 25
