Salesforce Character Evolution: Dreamforce ‘24
With Dreamforce '24 fast approaching, I served as the Lead Illustrator on a specialized team tasked with a high-priority creative evolution: transitioning Salesforce’s iconic characters into the "agentic" era.
On a condensed timeline, we developed robotic versions of the brand’s mascots—most notably Agents Astro and Codey. These designs became a cornerstone of the event’s visual identity, taking center stage throughout the keynote and site activations to represent the future of Salesforce AI.
Poster art for the Dreamfest Benefit Concert as well as some sketch concepts. Elton John was originally going to perform, thus the sketch on the lower-right.
I illustrated the assets for this gigantic wall animation in Hall D of the Moscone Center in San Francisco. The animation was overseen by director Lawrence Wyatt.
Company Holiday card for 2024
Some of my contributions to the DF 25 Registration Wall art.